Recently, The Lyst Index - E -commerce site retail productsfashionThe largest in the world has published a list of the top 20 fashion brands with the most explosive quarter 2/2024.According to the representative of The Lyst Index, the list is assessed based on the shopping and search behavior of customers.In addition, sales sales and coverage on the social networks of Brand are also the criteria for this page to evaluate and offer the rankings.
Top 20 hottest brands in the second quarter 2/2024 according to the votes of The Lyst Index.
According to the list, the location of the brands has not changed too much.Mostly, the brands in this book in the first quarter of 2024 still appear in the rankings of the second quarter of 2024.Miu Miu and Prada still maintain their performance when they always topped the table in many ratings of this page.In addition, fashion followers are not surprised when Coach - the mid -range fashion brand had a backwards when appearing at the 20th place in this chart.
Compared to the first quarter of 2024, the three most popular names are Miu Miu, Prada and Loewe are still in the top of the chart.However, diesel - one of the most influential fashion brands in 2022 and 2023 fell without braking, "leaving the common house".
Worth mentioning, Loewe has a great leap in the second quarter of this year.One of the reasons for bringing the brand from Spain is thanks to the Met Gala 2024. At the largest "fashion Oscar" on the planet, there were 16 stars of the company, of which the most prominent stand outThe "boss" Anna Wintour, Ariana Grande, Taylor Russell, ... Not only that, Loewe is also the biggest sponsor for this event.
Loewe's outfit is worn by 16 celebrities on the Met Gala 2024 red carpet.
The brand has also won the hearts of fashion followers with special costumes such as a Bodice dress made from Taylor Russell wood;The Corset made from aroma of Ariana Grande or a floral embroidery cloak inspired directly from Anna Wintour's "Garden of Times".
In addition, Loewe has 2 designs in the Spring/Summer 2023 collection and autumn/winter 2023 on display at the "Sleeping Beauties: Reawakening Fashion" exhibition.
In addition to Loewe, the rankings also attracted attention with the rise of Jacquemus and Alaia.According to The Lyst Index, one of the factors that helps these two brands is the influence of Jennie (Blackpink).
In early June 2024, Jacquemus made fashion lover fascinated when organizing a 15th anniversary show.Part of the success of the show could not help but mention the first catwalk that stormed Jennie's life (Blackpink).
1 month earlier, at Met Gala 2024, the female idol Kpop also made people surprised and gossip with the step out of the "safe circle Chanel" to design the blue skirt made from 13 meters of fabric ofAlaia.Ignoring the bad - beautiful issue of this design, certainly, it's undeniable that Jennie has made Alaia be noticed by the media with its appearance at the biggest fashion event in 2024.
Jennie and model Vittoria Ceretti are the only two characters wearing Alaia's costumes on the red carpet Met Gala 2024.
After the chart was announced, many people agreed with the rankings of The Lyst Index.However, some netizens also wonder why big names like Chanel, Dior or Hermès do not appear on this list.Although the top and famous names of the luxury fashion village, in recent times, the level of influence of these 3 brands has not been highly appreciated by many experts.
Two designs in the BST Chanel Resort 2025 (left);Dior Pre Fall 2024 (Right)
It can be seen that Chanel and Hermès are mostly not impressed with the fashion product line, but only makes the public "yearn for" accessories, especially bags.Besides, Dior under the creation of fashion designer Maria Grazia raciri is assessed to be creative, not breakthrough and extremely colorful, boring.
The last time Dior appeared on this chart in the fourth quarter of 2023.
Some comments of netizens:
- Where is Chanel and Dior?Is someone paying for The Lyst Index to make up this chart?
- Why is Maison Margiela or Schiaparelli not on this list?
- I'm quite sure this chart is true because no one is under 40 years old craving for Chanel or Dior.Style is too old!
- Chanel and Dior dive away!
- Why is this year full of Maison Margiela in Met Gala that this brand is not in the chart?
- Coach has a very top comeback, I wonder if my coach bags will buy after this incident?
Thu Jul 25 2024 19:00:00 GMT+0700 (Indochina Time) - Thu Jul 25 2024 19:00:00 GMT+0700 (Indochina Time) - Thu Jul 25 2024 17:26:01 GMT+0700 (IndochinaTime)